Project 15
MSJ11442: Public Relation Campaign
Project Description:
For my course MSJ 11442: PR Campaign,I designed a PR campaign for CETL (Center for Excellence in Teaching and Learning) at ULAB, using my fictional PR agency, AAR (Authentic, Active & Radiant). The campaign, titled "What Gen Z Thinks!", aimed to explore and understand Generation Z's perspectives on education through a series of 12 video interviews with ULAB faculty members.
I created a promotional poster that incorporated the CETL and ULAB logos and illustrated digital tools relevant to Gen Z, such as PCs, laptops, and smartphones. The poster's design and campaign strategy were crafted to engage both educational professionals and students effectively.
Through this project, I learned how to develop and execute a PR campaign, including content creation, visual design, and strategic distribution. Managing the campaign for an imaginary client helped me apply theoretical concepts to practical scenarios, enhancing my skills in campaign planning, visual communication, and audience engagement. This experience provided valuable insights into the public relations field and demonstrated the importance of aligning campaign objectives with client needs.
Project justification:
The project, titled "What Gen Z Thinks!" for CETL ULAB, was developed to address the evolving educational needs and perspectives of Generation Z. The campaign aimed to bridge the gap between traditional teaching methods and the digital-centric approach favored by Gen Z students. By creating a series of video interviews with ULAB faculty, the project sought to provide insights into how educators can adapt to and engage this generation effectively. The accompanying poster and campaign strategy were designed to maximize reach and impact, targeting both educational professionals and students to foster meaningful dialogue and improve educational practices. This project not only aligned with CETL's mission to enhance teaching strategies but also offered a practical application of PR principles learned throughout the course.
Project Learning and Outcome:
From the "What Gen Z Thinks!" campaign for CETL ULAB, I gained valuable insights and practical experience in public relations and campaign management. The project taught me how to effectively design and execute a PR campaign tailored to a specific audience—in this case, Generation Z and their educators. I learned how to create engaging visual content, including a strategically designed poster that aligns with branding guidelines and captures the essence of the campaign.
The project enhanced my skills in stakeholder engagement by planning and conducting interviews with faculty members, which provided a deeper understanding of how to address and communicate with different demographic groups. I also learned the importance of leveraging various digital platforms, such as LinkedIn and Facebook, for targeted distribution and engagement.
The outcome of the campaign was a well-received series of video interviews and promotional materials that successfully highlighted the key themes of Gen Z education and generated meaningful interactions with both educators and students. Overall, the project demonstrated the effectiveness of a comprehensive PR strategy in achieving campaign goals and provided practical experience in creating and managing a successful PR initiative.
Project link:https://docs.google.com/document/d/e/2PACX-1vSLPrPtOny0QzhxKvIXxSLqqKsIdjrYUwyCtj21mcjEfsRhUnVbFKNhHOem3Xp9gxR_bO4LIjdM1OLc/pub
Project 14
MSJ11441 Advertising
Project Description:
In my course MSJ11441 Advertising, I created a video on suicide. The aim was to show that suicide is not a solution to any problem. In the video, we aimed to depict the consequences of suicide and other related circumstances.
The primary goal was to create awareness about suicide and motivate the targeted audience. We chose divorce as our subject, focusing on how it can lead to suicide, particularly among women. The video highlighted the correlation between divorce and female suicide, presenting a statistic where the ratio of female suicide was 3.70.
One of the major causes of female suicide cases is divorce. In our Bengali society, divorce is often viewed as a curse. Society tends to harass and blame women, questioning their character in various ways. This societal pressure makes life unbearable for many women, leading to suicide.
In our video, we emphasized education as a means of motivation. We showed how women can overcome these challenges and find motivation for their future. By continuing their education and focusing on future opportunities, women can potentially decrease the rate of female suicide. Additionally, it is crucial for society to understand the severe impact of blaming and harassing divorced women, as it can drive them to take their own lives.
Project Justification :
The video on suicide, focusing on the impact of divorce on women, successfully raised awareness and sparked meaningful conversations about this critical issue. Viewers gained a deeper understanding of the emotional distress divorced women face and the importance of supporting them rather than condemning them.
It resonated well with the audience, highlighting education as a means of empowerment and encouraging advocacy for greater educational opportunities for women.
The video prompted discussions on the need for societal change, emphasizing community support in preventing suicide. Overall, the project achieved its goal of raising awareness and initiated a broader dialogue on compassion, education, and societal support for divorced women.
Learning & Outcome :
In creating a video on suicide for my MSJ11441 Advertising course, I focused on how education can serve as a powerful motivator for women dealing with the aftermath of divorce. The project highlighted the dire consequences of suicide, especially among women facing societal stigma and pressure. I discovered that divorce often leads to severe emotional distress due to societal judgment, which can escalate to suicidal thoughts. By choosing education as a focal point, I aimed to show how pursuing knowledge and personal growth can provide hope and a path forward, offering women a way to overcome their challenges. I learned how effective media can be in raising awareness and initiating important conversations about sensitive issues. By focusing on the link between divorce and female suicide, the project not only deepened my appreciation for the importance of supportive societal attitudes but also reinforced my belief in the power of education to inspire and uplift those facing challenging circumstances. This experience underscored the need for compassion and systemic support to address and prevent issues related to mental health and societal judgment. The approach also underscored the importance of supportive societal attitudes and educational opportunities in preventing suicide, making me realize how crucial it is to address underlying issues with constructive solutions.
Video Link: https://youtu.be/u7yehVSqfq8
Project 13
MSJ11346 Speech writing and public Speaking
Project Description:
This project is a speech addressing the ecological damage inflicted on Bangladesh's playgrounds and fields, targeted towards area presidents in government politics. The speech discusses the negative impacts of unchecked development, including deforestation, habitat degradation, and pollution, and calls for immediate action to mitigate these environmental threats.
Project Justification:
The justification for this project stems from the observation of the ecological harm being done to Bangladesh’s fields and playgrounds. The project aims to raise awareness among government officials about the consequences of uncontrolled garbage disposal, deforestation, and poor land management, which lead to ecosystem disruption, soil degradation, and biodiversity loss. It argues for the necessity of immediate action to protect these areas and ensure a sustainable future.
Learning Outcomes:
The intended learning outcomes of the speech are to educate and motivate Bangladeshi government political area presidents on the environmental risks associated with unrestrained playground and field development. The speech aims to foster understanding and empathy for the affected communities, promote quick action to prevent further ecological damage, and encourage the utilization of resources for ecological preservation. Ultimately, it expects to cultivate a sense of responsibility and leadership in the audience to safeguard the ecosystem and secure a better future for future generations.
Project link:
Video Link: https://youtu.be/HuUNyrFD-eI
12
Course Code and Name MSJ 11345 Created Private Media
Project Description:
This project is a proposal from AAR, a rising PR agency, to create a corporate documentary video for Educate Academy, celebrating its upcoming founding day. The video aims to showcase Educate Academy's journey, including its achievements, community service, and impact on students' lives, to uplift and encourage current and future students and instill pride among stakeholders. The video will incorporate footage of the institute, its facilities, and interviews with teachers, staff, and students.
Project Justification:
AAR believes that every company has a story, and it is their duty to bring that story to the world. The corporate video is justified as an effective tool to increase brand recognition, create credibility, increase sales and consumer engagement, and enhance internal communication. Additionally, the video will help create a strong brand identity, increase leads, enhance SEO, and strengthen relationships with partners and well-wishers.
Learning Outcomes:
The primary learning outcome for Educate Academy is to establish a trustworthy bond with its teachers, staff, students, and guests. The video will also serve as a key component of the founding day celebration, highlighting the institute's accomplishments and its positive influence. Ultimately, the video will provide a comprehensive view of Educate Academy's past, present, and future.
Video Link: https://youtu.be/ylJOC-a6_FU
Project 11
Course Code and Name: MSJ11343 Media Relations
Project Description
The University of Liberal Arts Bangladesh (ULAB) has initiated over a dozen humanitarian projects aimed at providing vital support to people in remote areas of Bangladesh. These projects offer both short-term and long-term assistance to thousands of people affected by poverty, natural disasters, and economic hardships. ULAB's initiatives range from providing necessities like food and hygiene kits to engaging in knowledge transfer and offering temporary refuge during natural disasters. They also include mobile health camps offering free medical consultations and emotional support and counseling to individuals who have experienced trauma.
Project Justification
The project is justified by the need to support communities in Bangladesh facing significant challenges such as poverty, natural catastrophes (like floods, cyclones, and landslides), and economic difficulties. These issues, often exacerbated by climate change, cause extensive damage and prevent families from accessing basic necessities. ULAB's humanitarian efforts aim to address these challenges by providing essential aid, healthcare support, and emotional assistance to improve the well-being of affected communities.
Learning Outcomes:
For ULAB Students and Volunteers:
1. Develop a sense of social responsibility and citizenship.
2. Gain practical experience in humanitarian aid and community service.
3. Learn to provide support and assistance to vulnerable populations.
4. Develop empathy and an understanding of the challenges faced by communities affected by poverty and disasters.
For the Beneficiary Communities:
1. Improve access to essential resources such as food, hygiene products, and healthcare.
2. Receive emotional support and counseling to cope with trauma and stress.
3. Gain knowledge and skills through knowledge transfer initiatives (though specific outcomes are not detailed).
Projects Link: https://docs.google.com/document/d/e/2PACX-1vQcbHszuhIQeWO5NUHSOBBNqhpX7Wlt2PXp4s_HDj6n0LADOFPlt2IXD6YDvB8QCTNf1ctiBt-lXYf-/pub
Project 10
MSJ 11342 Public Relation Research
Project Description
The research project explores the importance of public relations (PR) in the hospital sector in Bangladesh. It uses qualitative methods, such as purposive sampling and semi-structured interviews, to understand PR's role in Bangladeshi hospitals. The study aims to provide insights into PR's effectiveness in raising awareness, disseminating knowledge, and addressing health issues.
Project Justification
The research is justified by the need to understand and improve PR practices in hospitals, which are crucial for building trust, managing crises, and fostering stakeholder relations. Effective PR can enhance a hospital's reputation, support marketing efforts, and contribute to better healthcare outcomes. In the context of Bangladesh, where healthcare access and awareness may be limited, PR can play a vital role in improving healthcare management and community engagement.
Learning Outcomes
1.The expected learning outcomes of this project include:
2.Understanding the role and importance of public relations in the hospital sector.
3.Identifying how PR strategies can be used for trust-building, crisis management, and stakeholder relations.
4.Analyzing the impact of PR on healthcare communication and hospital management.
5.Evaluating the potential of PR to improve healthcare outcomes and promote medical tourism in Bangladesh.
Project 09
MSJ11241 Interpersonal and Intercultural Communication
Project Description:
The project focuses on the communication between people from different cultures. It explores the potential barriers faced when moving from one country to another (specifically from Bangladesh to the UK), the importance of developing intercultural communication skills to overcome these barriers, and the significance of cultural understanding.
Project Justification:
The justification for this project lies in the increasing need for intercultural communication skills in today's interconnected world. The document highlights that individuals moving to a new country often face challenges in adapting to the new environment and culture. Therefore, developing intercultural communication skills is crucial for fostering understanding, building relationships, and navigating cultural differences effectively.
Learning Outcomes:
Understanding Culture: Students should be able to define culture and explain how it is expressed.
Identifying Barriers: Students should be able to identify primary barriers related to intercultural communication.
Importance of Intercultural Communication Skills: Students should understand the importance of developing intercultural communication skills.
Key Concepts: Students should demonstrate an understanding of ethnocentrism, cultural relativism, and cultural intelligence in the context of intercultural and cross-cultural communication.
Importance of Intercultural Communication: Students should be able to articulate why intercultural communication is important.
Project 08
MSJ11401 Development Communication
Project Description:
This project focuses on creating a comprehensive communication campaign to raise awareness about the risks of consuming unhealthy street food among the lower and middle-class populations in Dhaka. It highlights the prevalence of street food consumption due to affordability and accessibility while addressing the associated health hazards such as food contamination, food- borne diseases, and long-term health risks.
The campaign aims to educate stakeholders, including families, students, healthcare workers, and policymakers, about the importance of food safety and hygiene. By utilizing various forms of communication—interpersonal, group, public, and mass communication—the project proposes actionable steps to spread awareness and encourage behavioral changes among targeted population.
Project Justification:
Unhygienic street food poses significant health risks, particularly in densely populated urban areas like Dhaka, where lower-income groups depend on it for their daily meals. This campaign seeks to fill the gap in awareness and institutional action by engaging stakeholders in dialogues about food safety, promoting healthier alternatives, and advocating for systemic changes to ensure the quality and safety of street food.
Learning Outcomes:
Understanding Public Health Issues: Gained an in-depth understanding of the challenges associated with street food safety, including contamination risks, lack of regulation, and its impact on public health.
Campaign Planning Skills: Developed a structured communication plan involving stakeholders such as families, health workers, policymakers, and international organizations like WHO to address the issue effectively.
Utilization of Multiple Communication Strategies: Learned to design and execute campaigns using interpersonal, group, public, and mass communication approaches tailored to the target audience.
Stakeholder Engagement: Built strategies for collaboration with local health workers, city corporations, and educational institutions to amplify the campaign's impact.
Project 07
MSJ 11215 Convergence Communication 2
Project Description:
The project titled “How effective has the movement for safe road” is a visual and symbolic representation of the student-led movement that arose after the tragic deaths of Rajib and Diya in a 2018 road accident. Through a series of symbolic video shots, the project illustrates the timeline and impact of the movement.
The visuals begin with a digital clock set at 20:18, referencing the year 2018—the year of the accident. This is followed by a car speedometer scene, representing the reckless driving that caused the tragedy. The narrative progresses to show the public outcry and student protests through crowd and movement visuals. The school uniforms stained with blood portray the unjust treatment of protesting students and the violence they endured.
The hammer hitting a wooden panel marks a turning point, symbolizing the enforcement of new laws. The final shot captures infrastructure improvements such as speed breakers, zebra crossings, and footbridges, indicating the government’s response to the movement’s demands.
This sequence tells a powerful story of activism, reform, and remembrance, using props like uniforms, a clock, and symbolic audio to evoke emotion and awareness.
Project Justification:
The justification for this project lies in the urgent need to reflect on and evaluate the real impact of the 2018 safe road movement in Bangladesh. This movement, led predominantly by students, brought national attention to the lack of road safety and pushed for significant reform.
By using a multimedia performance piece, this project seeks to:
Memorialize a pivotal moment in Bangladesh's civil society history.
Educate viewers on the dangers of reckless driving and the power of youth-led activism.
Highlight both progress and ongoing issues by showing infrastructural changes post-movement.
Create emotional resonance through visual metaphors like blood-stained uniforms and the hammer strike, making abstract issues tangible.
The storytelling approach ensures that the message is not only informative but emotionally impactful, encouraging viewers to consider both how far the country has come and what more needs to be done.
Learning Outcomes
The project explores the impact of the 2018 student-led Safe Road Movement in Bangladesh, demonstrating a strong understanding of civic activism and its outcomes.
It highlights how student voices can influence public policy and infrastructural reforms.
By referencing the tragic Rajib and Diya accident and its aftermath, the project displays an ability to connect specific events to broader social change.
Video link: https://youtu.be/rANBWMvr6XU
Project 06
MSJ-11214
Convergence Communication 1
Project Description
The project, titled "Harassment" is a performance based visual work that illustrates a form of digital harassment related to online shopping. It was created as part of a group project under the CI (Convergence Communication) theme of Digital Citizenship. The creator used simple materials such as a smartphone, a tripod, product boxes (like a mobile phone and perfume boxes), and a small table to produce a short video. The setting was the creator’s own room, and the production involved help from the creator’s mother and remote collaboration with a team member.
The video demonstrates the frustration customers experience when online sellers change the name of their sales pages, making it difficult for buyers to repurchase previously available products. This results in a form of consumer harassment where people must search for new shops to buy the same product again. The video, though simple and only 8 seconds long, conveys this message by showing a hand reaching for a familiar product, only to find something else in its place, symbolizing the disorientation and inconvenience experienced by consumers.
The project was showcased via YouTube and received a limited but engaged audience. Viewers provided constructive feedback, pointing out that the message was understood but could be made more impactful with better graphics, editing, and a more descriptive title like “Product Harassment.”
Project Justification
The creator chose the theme of harassment to highlight a specific issue within the broader context of digital citizenship. With the increasing dependence on online shopping, unethical practices by some online sellers—like constantly renaming or rebranding their pages to avoid accountability—have become a nuisance. This causes confusion and inconvenience for consumers who cannot find previously purchased products, ultimately amounting to a form of digital harassment.
By selecting this theme, the creator aimed to raise awareness about this overlooked aspect of digital behavior. The intent was not only to address consumer rights but also to prompt online merchants to consider more ethical business practices, such as maintaining consistent branding or setting up dedicated pages for different product categories. The project is a personal call to action, encouraging digital citizens to think critically about how online interactions and practices affect everyday life, especially in a commercial context.
Learning Outcomes:
The project demonstrated a clear grasp of digital citizenship, highlighting how online behaviors and platform practices impact consumer rights and dignity.
It explored the ethical responsibilities of online sellers and the implications of deceptive or inconsistent branding practices.
By choosing the theme of online harassment through misleading product sales, the project raised awareness of a subtle yet important issue in digital commerce.
The concept reflects a critical analysis of how online platforms can create confusion and dissatisfaction among customers, leading to a form of digital harassment.
Feedback collection from viewers revealed engagement with the artwork, and suggestions (like renaming to “Product Harassment”) showed constructive reflection.
Project 05
MSJ11201 English for Media
Project Description:
The project is a podcast about cars, specifically aimed at individuals in Bangladesh who are interested in buying a car within a mid-range budget. The podcast covers topics such as the difference between hybrid and non-hybrid cars, valuable mid-range car options in Bangladesh for 2023, and the appropriate engine oil grades for cars in different seasons in Bangladesh.
Project Justification:
The creators believe that many people in Bangladesh lack basic knowledge about cars, often focusing solely on the model, color, and price. The podcast aims to address this by sharing valuable information about cars. Adib Chowdhury, one of the creators, possesses extensive knowledge about cars, which will be shared in the podcast.
Learning Outcome:
Understanding the difference between hybrid and non-hybrid cars.
Identifying valuable mid-range budget cars in Bangladesh.
Determining appropriate engine oil grades for cars in Bangladesh during winter and summer seasons.
Project 04
MSJ11203 Communication and Technology
Project Description:
The project is about Non-violent Communication, a communication approach developed by psychologist Marshall Rosenberg. NVC emphasizes empathy, compassion, and honesty. It encourages individuals to express their feelings and needs clearly while considering the feelings and needs of others, rather than using language to criticize, blame, or manipulate. NVC consists of four key components: observation, feelings, needs, and requests.
Project Justification:
Non-violent Communication is a powerful tool for resolving conflict, building relationships, and creating mutual understanding. It teaches us to listen deeply and respond with empathy, which is especially important in times of conflict. NVC has been used to reduce misunderstandings and promote peace in various settings, including families, workplaces, and international diplomacy. In a world often dominated by aggressive or passive-aggressive communication, NVC offers a path to more respectful and fulfilling interactions. By adopting NVC, we can create environments where everyone feels heard, valued, and empowered, building stronger connections and fostering a more compassionate world.
Project learning outcome:
1.Understand the core components of Non-violent Communication: observation, feelings, needs, and requests.
2.Learn to observe situations without judgment or evaluation.
3.Develop the ability to express feelings clearly and honestly.
4.Identify the needs underlying feelings.
5.Make clear and respectful requests.
Project 03
MSJ-11213 Principles of Public Relations.\
Project Description
This project explores the theme of violent and nonviolent communication within the family dynamic, specifically focusing on the communication gap between parents and children. Using the theoretical framework of Face-Negotiation Theory by Stella Ting-Toomey, it highlights how lack of effective communication can lead to misunderstandings, stress, and even behavioral issues such as substance abuse in youth. The creative element of this project—a mask installation—serves as a symbolic representation of both the verbal impact of parental expectations and the emotional consequences children endure in silence.
The mask features dual expressions: one representing the parent’s words and expectations, and the other showing the resulting emotional distress of the child. This visual metaphor emphasizes the importance of understanding, empathy, and open dialogue. Through this creative expression, the project encourages parents to adopt more supportive and friendly communication styles, enabling their children to share their thoughts without fear or hesitation.
Project Justification
The justification for this project stems from the rising concerns around youth mental health, emotional isolation, and harmful coping mechanisms such as drug use—often rooted in poor communication with guardians. As academic pressure and societal comparisons increase, many children face psychological stress that is frequently misunderstood or dismissed by parents. By integrating communication theory with artistic expression, this project provides a visually impactful and emotionally resonant message that seeks to educate and inspire both parents and children.
The use of visual art as a medium enables the message to transcend language and academic barriers, making it more relatable to a broader audience. Moreover, by addressing real-life struggles in a creative context, the project not only raises awareness but also fulfills the core objective of Curriculum Integration (CI) to bridge classroom learning with real-world social issues through creativity and critical thinking.
Project Learning Outcomes
1.Identify the advantages of using the World Wide Web and social media to enhance public relations strategies and campaigns.
2. Analyze what makes a successful social media channel and how it contributes to building public trust and engagement.
3. Differentiate between proactive and reactive media relations and understand how to manage communication during both normal and crisis situations.
4. Recognize the responsibilities and rights of PR spokespersons when dealing with the news media, focusing on integrity, transparency, and strategic communication.
5. Define CSR and explain its four dimensions—economic, legal, ethical, and discretionary—and how they contribute to sustainable business practices.
Project 2 MSJ11211 Mass Communication
Project Description
This project explores how communication gaps between guardians and their children can lead to violent or harmful communication patterns. Inspired by the Face-Negotiation Theory of Stella Ting-Toomey, it delves into how individuals manage their self-image (positive and negative faces) during conflict, especially in family settings. The project reflects on the emotional and psychological challenges faced by youth when their voices are not heard or their preferences disregarded by their parents.
A creative expression of this concept was executed through the design of a dual-themed face mask. One side represents the words or pressure from guardians, and the other side depicts the emotional effect on children. The artwork highlights issues such as stress, depression, substance abuse, and emotional isolation stemming from lack of understanding and support at home.
The project was carried out as part of the Curriculum Integration (CI) program of ULAB’s Media Studies and Journalism Department, under the Summer 2021 theme: violent/nonviolent communication. The artistic and reflective nature of the project helped the student express personal insights while engaging with theoretical concepts and real-life issues.
Project Justification
The justification for this project lies in addressing a crucial social and psychological issue faced by many young individuals: the breakdown of effective communication with parents or guardians. In many families, children are pressured to conform to academic or career expectations without being given emotional support or freedom of choice. This often results in stress, rebellion, or even the adoption of harmful coping mechanisms such as drug use or self-isolation.
By visualizing this conflict through a symbolic face mask, the project offers a powerful message to guardians—urging them to communicate like friends, not enforcers, and to support their children’s interests. The project contributes to awareness about mental health and parental influence on youth development, which aligns with the CI theme and encourages emotional intelligence, empathy, and mutual respect within families.
Project Learning Outcomes
Identify how communication gaps between guardians and children can lead to misunderstandings, stress, and even harmful behavior.
Analyze real-life familial communication through the lens of Face-Negotiation Theory and other mass communication principles.
Explore how words and attitudes from guardians can deeply affect the emotional well-being and future decisions of young individuals.
Recognize the value of supportive, friendly communication between parents and children as a tool for preventing mental health issues and harmful behavior.
Use visual storytelling techniques (mask-making, painting, and installation) to represent abstract communication concepts in a tangible form.
Gain insight into personal strengths and limitations through hands-on artistic creation and independent project execution.
Project 01
MSJ 11102 Communication Research
Project Description:
The project titled "Music Listening Habit Among Youth" explores the evolving relationship between Bangladeshi youth and contemporary music. It examines how music, as a cultural expression, has transformed in the wake of globalization and digital advancements. The study focuses on identifying youth preferences, the influence of different musical genres, and the impact of global musical trends on local music consumption. Special attention is given to the changing platforms and contexts in which music is experienced, such as live performances, streaming platforms, and cultural events. By analyzing the listening habits of young people, the project aims to shed light on how music continues to shape identity, emotion, and social connection in modern Bangladesh.
Project Justification:
Music has always played a pivotal role in shaping the cultural identity of Bangladesh. In recent years, however, traditional music genres—particularly folk music—have seen a noticeable decline in popularity among the youth, being replaced or overshadowed by globally influenced music trends. This shift raises concerns about the preservation of cultural heritage and the meaning embedded in music as a form of communication. Understanding the music listening habits of youth is crucial in this transitional phase, as it not only reflects broader social and cultural changes but also informs future educational and creative strategies. By investigating these habits, this study aims to contribute to the discourse on cultural sustainability and the role of music in developing emotional intelligence, creativity, and human connection among the younger generation.
Learning outcome:
1.Analyze how contemporary music in Bangladesh has transformed from classical roots to modern fusion influenced by globalization.
2. Explore the music preferences and habits of the young generation, particularly how digital platforms and cultural integration shape those habits.
3. Assess how international musical trends and productions like Wind of Change influence Bangladeshi youth and local music industry.
4. Gain experience in academic research by collecting, analyzing, and presenting data relevant to communication and cultural studies.
5. Identify the role of meaningful lyrics in effective musical communication and its connection to listener engagement.
6. Learn how music can convey cultural values, emotions, and social messages across various platforms and settings.
